A new way to talk EDITORIAL GLASS CANADA February 2020 Volume 32 • Number 1 Annex Business Media P.O. Box 530, Simcoe, Ontario N3Y 4N5 EDITOR | Patrick FLANNERY pflannery@annexbusinessmedia.com 226.931.0545 ASSOCIATE PUBLISHER | Danielle LABRIE dlabrie@annexbusinessmedia.com 519.429.5187 ACCOUNT COORDINATOR | Stephanie DeFIELDS sdefields@annexbusinessmedia.com 519.429.5196 | 888.599.2228 ext. 257 MEDIA DESIGNER | Curtis MARTIN VP SALES/GROUP PUBLISHER | Martin McANULTY mmcanulty@annexbusinessmedia.com COO | Scott JAMIESON AUDIENCE DEVELOPMENT MANAGER Urszula Grzyb ugrzyb@annexbusinessmedia.com 416-510-5180 CIRCULATION Tel: 416-510-5180 Fax: 416-510-6875 or 416-510-5180 Mail: 111 Gordon Baker Rd., Suite 400, Toronto, ON M2H 3R1 SUBSCRIPTION RATES Canada -1 Year $37.00 (plus tax) U.S.A. -1 Year $85.00 (in CDN dollars) Publication Mail Agreement #40065710 Printed in Canada ISSN 0843-7041 Occasionally, Glass Canada will mail informationon behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circulation department in any of the four ways listed above. Annex Privacy Officer privacy@annexbusinessmedia.com Tel: 800-668-2374 No part of the editorial content of this publication may be reprinted without the publisher’s written permis-sion. ©2020 Annex Publishing & Printing Inc. All rights reserved. Opinions expressed in this magazine are not necessarily those of the editor or the publisher. No liability is assumed for errors or omissions. All advertising is subject to the publisher’s approval. Such approval does not imply any endorsement of the prod-ucts or services advertised. Publisher reserves the right to refuse advertising that does not meet the standards of the publication. We’re excited to launch GlassTalk, our new podcast. Keep your eye out for a lot more podcasts coming from Glass Canada this year. I have to say I just love the format. For those of you who haven’t sampled this wonder of online communication, here’s a quick overview. A podcast is really just a recorded conversation on a topic. It’s essentially a long interview with an expert or other noteworthy person, similar to what CBC radio does on shows like As It Happens or Steve Paiken does on The Agenda. Podcasts, though, can be even longer – some of them go two or even three hours. I won’t be going that long, but it isn’t hard to fill an hour with a guest that has good things to say. The long-format conversation has a lot of advantages over a TV or radio inter-view. There’s a chance to really go back and forth and examine an issue. No one is getting cut off or having to condense their thinking into sound bites. You can go over as much terrain as the guest can cover and do so as thoroughly as the topic demands. When it comes to taking a deep dive into some area of interest, podcasts exceed even the ability of a print article to deliver lots of interesting points. The other great thing about podcasts is the delivery model. You get podcasts by subscribing to them, usually for free, on a podcast-ing app. Apple and Android phones include one on NEXT ISSUE the device and the big online services include Sound-• Top Glass Cloud, Spotify and Audible. Podcasts can also be played off any internet browser – ours will be posted • Sessions online at glasscanadamag.com. To find the podcast • Product you want, you simply open the app and search for the preview name. Once you’ve subscribed, each episode of the podcast gets downloaded to your device, where you can listen to it at your leisure. On a plane or in a car with no WiFi? No problem. Unlike live broadcasts, you can stop the recording any time you want and start it again later. Since it’s voice-only, the demand on your attention is less than video. Podcasts are perfect when you’re doing something else, like cutting the lawn, driving or working in your garage. I like to shut off the sound on a video game and listen to a podcast while I play. Our podcast is going to be called GlassTalk and I’m going to use it to bring voices from the industry to you with information to help your business. One thing we will do is bring on the Glass Canada columnists you read each issue to discuss their last column and expand and enhance their expert advice. We’re planning discussions about codes and standards, imported curtainwall, the new Fenestration and Glazing Industry Alliance association and more. And we’ll be bringing prominent glass people on board to talk about their experiences and stories in the industry, and their opinions of the issues of the day. We’ll release a new GlassTalk every three weeks or so. If you are like me, you’ve viewed a lot of the social media out there these days with some skepticism. There’s a lot of talking going on and not much being said. I can promise GlassTalk won’t just be part of the general noise you’d like to tune out. Whether you’re an experienced podcast listener or someone who only uses a phone to make phone calls, I hope you’ll give GlassTalk a try. • @GlassCanadaMag www.glasscanadamag.com 4 February 2020 | GLASS CANADA
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